Identity Design

Our recipe for successful hospitality brand identity design hinges upon defining a brand’s DNA - a clearly defined and articulated brand personality that the intended audience emotively connects with.

Over the last 19 years, Mystery has created and evolved the identity for countless brands: such as the Californian heritage brand - Fosters Freeze; the legendary Venice arts restaurant, Hal's Bar and Grill; and new concepts, Moojo, Austin's cult ice-cream sandwich brand; Dub Jam, our own Caribbean Jerk Barbecue and Rum Shack; Za Za Bazaar, the largest food hall in the UK; Giraffe, the original global family restaurant brand; Bubbleology, the leading Boba Tea franchise brand; Yorica, the fast-growing 'free-from' concept; and Rawligion, at the cutting edge of culinary innovation - and many others...


Brand Identity Design

Our unique brand strategy process kickstarts our creativity and ensures that the brand identity design is coherent with the entire concept across all touch points from signage and uniforms, to interior design, packaging, menus, manuals and presentations. The logo or word mark is just one small visual representation of the overall brand. We believe the brand identity should run through every aspect off the business, from how the customers are greeted by staff, to the taste and flavor profiles of the food. Our challenge  as designers is to create a brand identity that inspires confidence, generates intrigue and engenders feelings of aspiration and connection with the customers. We try to do this by conveying the brand’s character and personality with intelligence, wit and creativity.


Identity Designers

Whether it’s creating a new brand identity design from scratch or developing an existing corporate identity as part of a rebranding exercise, our incredibly talented team of brand identity designers and strategists know how to create inspiring and unique brands, which stand out from the crowd and will engage your customers in the most captivating way possible.


Contact us now. We're always happy to chat without any obligation on your behalf. And yes, we're happy to sign an NDA too. We look forward to hearing from you.


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