Butlin's Firehouse

Revitalising a British icon

One of Britain's best loved family holiday brands decided it was time to re-invent it's food offer with an exciting new family restaurant concept. Mystery helped Butlin's hatch 'Firehouse', a seriously entertaining family roostery - sorry, roastery - with loads of quirky things to keep the family happy and giving parents a place where they can relax and enjoy dinner.

It’s clear from the giant hen hanging outside with the fiery tail feathers that this place does flame-roasted chicken - but once inside, you enter a barn with a Butlin’s difference - from having your photo taken in the egg-shaped booth seats through to the oversized 'cluckoo clock' – this place entertains, whilst creating a unique warm and homely experience.

Mystery's role encompassed the whole 2D and 3D creative process including full strategic brand positioning, brand identity and interior design.

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