Hospitality Design

As a specialist strategic creative consultancy, Mystery combines our unique brand-centric methodology with compelling hospitality design to work with brand owners and operators to create new scalable food and beverage concepts and help them evolve existing F&B franchise brands.

At Mystery, we believe in the power of emotive design as a compelling marketing tool to create lifestyle brands with an engaging personality that people connect with emotively. We believe that brands with engaging character, with back-stories, with a distinctive personality and with values and a purpose that customers identify with, are the brands that compel adoration, loyalty, premium pricing, longevity, versatility and strong sales.

Our robust strategic brand positioning process ensures each brand we work with has a totally unique character and it forms the foundation for our creative work which is the expression of that personality through the brand name, identity design, interior design, web design,  and marketing collateral creative work.

Mystery have been instrumental in the look and feel of the restaurant. We have trusted them completely.  Occasionally we have considered going off spec, but we have gone back to the design and believed in their vision and it has paid off massively. The restaurant looks amazing and people love it even though it is very different for the area. The Mystery team should be proud and our contractors have loved creating something so different and special.

Paul Gray, Chief Operations Officer, Kua ’Aina.


In almost two decades of designing restaurants and bars we have developed an in-depth understanding of how to communicate with customers across various formats and operational models; from food halls, casual dining restaurants, fast-casual concepts and QSRs to kiosks, pop-ups, food trucks and cafés.  Having worked for some of the biggest players in food and beverage, we have been exposed to genuine sector experience, which has provided us with valuable industry insights.


Working with franchisors we help create franchise manuals and systems that ensure consistent reproduction of the brand concept. We work as brand guardians to help ensure that franchisees are inspired to maintain brand standards and police their output on behalf of the franchisor.

Our branding and design expertise, combined with our operational experience, means we can define your unique brand personality to produce innovative and successful solutions driving sales for your business and creating a customer experience that becomes the benchmark for others.

Established in 1998 and with offices in Los Angeles and London, Mystery has deep and broad experience across multiple sectors and geographies that allows us to bring a fresh perspective, market insights and creative design solutions to your brief.

Contact us now and you'll find we're always happy to chat without any obligation on your behalf. And yes, we're happy to sign an NDA too. We look forward to hearing from you.

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